
Our history

The year
1981
Ola Nesje starts the company in the garage at home in Lysekil. Pennants, decals and key rings were among the first products.

The year
1989
It was time to invest in our own premises and we moved to where we are still located today.

The year
1993
Sales success with the soft toy moose!

The year
2005
The existing warehouse and office are being expanded to make room for more products and meet the increased demand.

The year
2008
Sales start of the very popular Swedish music and film!

The year
2009
At the Formex fair in Stockholm, we are launching the series with Crown Princess Victoria and Daniel ahead of their upcoming wedding. Which will be a great success!

The year
2010
After several years of steady growth, we have become overcrowded again and are investing in a high-rise warehouse and new offices.

The year
2013
Let's steer the ship towards Åland with a full collection!

The year
2015
After that, we continue and establish ourselves in Finland!

The year
2018
We will be the company of the year in Lysekil!

The year
2021
During 2021, we invested in Stågenäs solar cell park, which is located in Lysekil municipality, which Leva i Lysekil manages the operation of. Subsequently, it has also invested in solar cells for the company's own premises and the majority of energy-saving measures have been implemented.

The year
2024
The new website you are currently browsing is being launched!