Kåre tells our story

Hey! It's me, Kåre, the moose who keeps an eye on everything happening here!
I wasn’t there at the start of the journey, but I’ve sniffed out everything anyway. So buckle up your antlers – here comes the story with a bit of moose excitement!

The year

1981

Ola Nesje started tinkering in a garage in Lysekil. Pennants, stickers, and keychains - small items that became the starting point. You could say that the company was as small as my horns were back then!

The year

1989

We needed a bigger stable, so we moved into our own premises. And that´s where they still are. Solid and steady - just like me when I´m standing on two legs 😉

The year

1993

Time for moose mania! The plush moose toys wew at big hit - soft, cuddly, and perfect for hugs. I´m even thinking about bringing one along on my next walk in the woods...

The Year

1999

This year we went to historical depths – we delivered fishing hats to the Vasa Museum itself! Talk about putting a moose stamp on Swedish cultural history. I’m still thinking about how I would look in a hat like that… pretty cool, I think!

The year

2005

The warehouse and offices were expanded. More space for more products and more moose – you can never have too many moose!

The year

2008

The Sweden music and film were released and played extensively. I usually hum it when I walk in the forest, even though I have no singing talent (yet).

The year

2009

At the Formex trade fair, the series with Crown Princess Victoria and Daniel was launched ahead of the wedding. Talk about royal candy! I wish I had received an invitation, but moose don't go to the royal court... yet.

The year

2010

More space was needed again, so new high-bay warehouses and offices were built. I tried to fit myself in, but I'm quite big...

The year

2013

We sailed on to Åland with a full collection. Hello Åland! Have you seen how beautiful it is there? Almost as beautiful as my horn playing at sunset.

The year

2015

Next stop: Finland! We broadened our horizons and made Finnish friends. I hope they like moose as much as I like lingonberry jam.

The year

2018

We became company of the year in Lysekil! It's like getting a golden carrot – and that's not bad!

The year

2021

As environmentally conscious as I am, I love solar cells! That's why it feels extra good that the company invested in a solar cell park here in Lysekil in 2021. It's LEVA in Lysekil that makes sure everything runs smoothly - so that we save energy in a smart way. Good for both moose, people and future forest walks!

The year

2024

And here we are now – with a new, beautiful website that you are browsing right now. I hope you find something moose-like that you like!

So there you go! That was our story – told by me, Kåre, the moose with an eye on the situation. Stay tuned and I promise to keep you updated and give you many more fun moose moments!